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The Pandemic’s Lasting Effect on Book Marketing

Marketing Christian Books

The COVID-19 pandemic is changing our world. Some of these changes will be long-term while others will cease once the pandemic is past. It is difficult to determine which changes will last and which won’t.

Many experts predict that many changes will be long-term. These long-term changes will transform the book marketing and selling landscape.

Pandemic Effect

Following are some of the changes that experts predict will be long-term. Since we are not God—who sees the beginning to the end—we are left to guess. I, for one, am hoping that not all these predictions will be true long-term.

1.  Working from home will continue.

 As many companies see the cost-saving without a loss of productivity from their workers, many will move to a new model of work from home.

2.  Print book sales to schools and universities will become obsolete.

As more institutions move to online learning models, fewer will host…

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Journey to Greater: Book Review

Journey to Greater is one of the most encouraging and inspirational books on the Christian faith I have ever read. It is a 40 day devotional with insightful lessons on your journey to greater. Journey to Greater offers practical applications at the end of each devotion, and serves as a guide to believers as to your purpose. I highly recommend this book to all who want a better understanding of their life’s journey, and walk of faith.

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Cast Your Vote for the Christian Indie Awards!

I am so excited that my latest poetry book: MY LITTLE BOOK OF POETRY AND PRAYER, is nominated for Best Poetry Book. Please Vote for it under the poetry category.

Marketing Christian Books

If you read Christian books, you are invited to VOTE for the 2020 Christian Indie Awards!

You can vote online right now at www.christianaward.com. Cast your vote for one book in each of the Awards’ 18 categories.

The Christian Indie Awards aims to recognize outstanding Christian books by small publishers and independent authors. Often smaller publishers and authors produce fresh, innovative books that inspire readers and fill niche needs. Yet, these books go without recognition in an industry that recognizes bestsellers and famous personalities.

The winners of the awards are determined solely by the votes of Christian book lovers and retailers alike. The winners of the 2020 Christian Indie Awards will be announced by May 1, 2020.

The Christian Indie Awards are sponsored by Christian Indie Publishing Association (CIPA).

What are you waiting for? Go Vote! And, invite your friends to vote also!

The 2019 Christian Indie…

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2020: The year of ABUNDANCE

For the last two years I have picked a word that I wanted the year to be about. 2018 was the year of Balance. I wanted to balance my life to include not just work, but more things I like to do. 2019 was the year of Freedom. Freedom from past hurts, regrets, feelings of inadequacy and lack of self esteem. So, the word for 2020 is Abundance.

What ABUNDANCE am I seeking?
Below is my list:
God’s grace and favor
Gratitude and Thankfulness
God’s use of me as His instrument
Love: Romantic and for others
Laughter
Joy
Fun
Peace
Writing to touch hearts

Successful publications
Professional value
Goals achievement
Understand God’s word and obey it
Embrace God’s confidence in me to be who He designed me to be
Mindful and minimalistic living
Positive Money management skills
Financial security
Positive mindset
Positive outcomes
Powerful prayers
Appreciate everyone and everything
Humbleness

Do you have a word for 2020?

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New Release: My Little Book of Poetry and Prayer

This inspirational book will encourage you in your walk of faith.

My Little Book of Poetry and Prayer is filled with Christ-centered poems of faith that bring comfort, encouragement, and healing to the soul. Let these poetic prayers speak to your heart, as we journey together as one with the Father of Love, through His living Word and His life-giving Spirit.

Use this book as a daily devotional, meditate and reflect on one poem a day for the span of forty days, or read the book straight through. May these heart-warming, transformative words help give you a more positive perspective on prayer, as a means of growing closer to our Heavenly Father and His Son, our Lord Jesus Christ.

This is my first collaborative effort with Poet and Author, Chad Joseph Thieman.

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My poetry book review: Love Without Borders

Optimism and Happiness Abound

Martin’s collection of Christian faith-inspired poetry provides a certain sweetness.

Virginia Martin‘s collection Love Without Borders (published in 2017) is the third volume in a six part series. Readers will immediately discover that Martin’s poetry is full of encouragement, optimism, and sweetness, served with a heavy Christian influence. Though these pieces do toe the line of falling (and actually do cross over a few times) into the realm of mawkish or sentimental work, their unabashed zest for life is undeniably cute.

Many of Martin’s poems could also be interpreted as prayers, which lends itself to a question still hotly debated today by such poets as Kaveh Akbar–what exactly is a poem? Martin posits her own theory, “Poetry is… / led by feelings and raw emotion / That rise from the innermost / Part of the heart.” Her definition is just as valid as any.

She also delivers some decent life advice through the poem, “Slow Down.” The speaker urges the book’s readers to “slow down, take in life, breathe / Notice a bird flying in the air / Hear its chirping in the wind / Find beauty in the simple things.” Her optimism continues to glow on the page through the words of “Rainbow.”  In the poem, the speaker gazes upon an awe-inspiring rainbow, “wishing it would stay / But hopeful it would be back / After another rainy day.” In addition to spreading messages of hope, Martin pays homage to an invaluable part of human life–friendships. She declares that “the confidant, memory maker, partner in crime / Supporter in the good and bad” are “…indeed the essence of life.” She sweetly extols the virtues of friendships, and the immense impact these relationships can have.

The poems are generally easy to breeze through, but readers may find themselves stuck on “Happy Housewife.” In the piece, Martin describes a homemaker whose constant mantra is “Hurry, hurry,” as soon as she wakes up. Springing into action by “making coffee for my honey and bringing it to bed” before continuing on with a litany of chores. The poem then ends with a line of inquisition which could only be assumed to be coming from “honey”:  “What do you mean you are too tired for intimacy?”

It is clear that Martin means to use that line as a wry joke to illicit a chuckle from other hardworking homemakers, but it also highlights the extremely unbalanced distribution of labor that many couples find themselves taking part in. While there is nothing at all wrong with being a ‘stay at home spouse,’ reading about a stay at home spouse who becomes so inundated with tasks and chores that they are unable to carve out any time for themselves, and witnessing the other spouse appear to be oblivious as to why their counterpart is tired at the end of the day is cringe inducing. Was it Martin’s intention to highlight this inequality issue in the home? Or is she continuing to naively participate in it? The answer is one that must be found out by the readers.

While the formatting of Martin’s poems is not particularly inspiring, the setup of her poetry collection is, in fact, rather unique–not in its ultimate construction, but in the addition of providing what is called a ‘Poetry Bonus Section.’ Here, instead of Martin’s own work, readers can discover the poetry of her friends and family. This addendum reflects the friendly attitude, which radiates from Love Without Borders.

The language of Martin’s poetry is uncomplicated, which allows it to be enjoyed by a broad audience; however, due to its religious foundations, this collection may not appeal to all readers. Though it is nice to note that Martin’s poetry is unabashedly optimistic, and does not try to be anything other than what it is.